What I’m thinking about today:

1.Is Breaking Bad the best show on TV, ever?
2.Do we really want to encourage people to share their underwear color on twitter?
3.Do we need to revisit the definition of ‘bullying’?

1. #Hello Carol. I was on vacation the first few days of the week and couldn’t watch the Breaking Bad premiere on Sunday. It was killing me, as you know, because I am a huge fan of the show. (I’m like Peter Griffin when it comes to talking about it.)

So, of course I had to watch the premiere as soon as I got back and damn…as I tweeted, ‘I now know I can hold my breath for 52 minutes.’ Wow. I didn’t think there would ever be as perfect an episode as the end of season four but this came pretty close. Anyone who was worried that the short season might take too long to build up or not deliver…well, you got your answer in the last 10 minutes with the Hank/Heisenberg show down. And, for all of you who think ‘I am the danger’ is the best line ever, may I propose: “If that’s true, if you don’t know who I am, then maybe your best course would be to tread lightly.”

(Image source: Lindsay Cooney)

And scene. Exhale. Goose bumps. Stare at screen for five minutes and start counting down to next week’s episode. And if you’re wondering why there were no scenes for next week’s episode – and you just want to lose your mind even more about it as well as this season in general – read here (and watch the 30 seconds AMC is actually allowing you to see).

As we near the end I have to ask – IS Breaking Bad the most perfect show on TV? For a long time now I’ve thought it was The Sopranos. And I still might. But while Soprano’s had a perfect, rotating deep, deep bench of characters, Breaking Bad has a perfect starting rotation that they haven’t messed with. They’ve allowed them to grow and develop their characters to a point of flawlessness, culminating with Bryan Cranston’s Walter White / Heisenberg. On the Mount Rushmore of TV characters it’s Tony Soprano, Don Draper, Walter White and Omar Little.

We’ll find out in seven weeks but as of today The Sopranos are on notice.

2. Tweet your colorful…personality. You know, as someone who works for a woman entrepreneur, a father of two girls and a fan of the whole ‘Lean in’ concept, I’ve written a lot about women’s rights, the fact that there is still a salary gap and gender roles in general.

So you can imagine my surprise, my response when I come across a campaign like this from Hanes where they are encouraging women to tweet the color of their underwear because, according to Hanes, “A woman’s ‘Undercover Color’ is an important reflection of her personality and mood from day to day”.

I know what you’re thinking – yes, you can win free underwear by participating. No, that’s not what you were thinking. Oh; let me try again – blue is trending right now. No, still not what you’re thinking? You’re not interested in what color underwear most women on twitter are wearing right now?

Well, I’ll tell you what I’m thinking. In an era where we scare the crap out of our kids (and people in general) about sharing too much about online and protecting digital privacy, this promotion seems off color to me (pun intended). I clicked on a color and wasn’t asked my age or gender – no demographic/user info at all – and was pushed through to a page that had a bunch of tongue in cheek images and women in that color underwear…daring me to tweet it out.

I’m watching this thinking, what the hell? Am I getting old fashioned or is this in as bad of taste as I think it is? And what really is Hanes thinking when they say they want to ‘tap into the millennials desire to share’?

Tell me – am I crazy here or does this campaign miss the mark?

3. Define ‘Bullying’. Just when I thought I knew what ‘bullying’ meant JC Penney pisses off everyone with an ad that playfully captures a mom’s insecurity of buying back to school clothes and a kid’s worst nightmare (their mom won’t buy them cool clothes.

Many parents have voiced their displeasure with the ad saying it promotes bullying, in a ‘buy the right clothes or be an outcast’ kind of way.

Huh? How do you get that from this ad?

I’m pretty conservative when it comes my clients and would never recommend something that could put them in the middle of a controversy but ads like this scare me – how would you know to even look for that? And poor JC Penney – are they jinxed? First the Hitler teapot and now the back-to-school bullying ad (which they’ve pulled). Throw in the fact they can’t find a CEO and…can these guys catch a break??

So, what do you think? Bullying or not bullying?